About us
Our evolution
PlusGroup started as Huizemark Plus. Since 2010, under the leadership of Kobus du Plessis, the business has grown, evolved, and outperformed the traditional franchise model.
But growth exposed the limits of that model. Restricted territories. Fragmented administration. Ceiling-based expansion.
Out with the old. Welcome to the new orange.
Huizemark Plus was where we started. PlusGroup is what we built once we outgrew the old way of doing real estate.
The orange changed for a reason. It marks a shift from being franchise-bound to building a national business model with more reach, more structure, and more capacity for serious growth.
Built differently from day one
Most agencies still operate the same way they did twenty years ago.
PlusGroup does not.
We centralised administration. We removed geographical boundaries. We created shared stock across resale, rentals, and developments. We built systems that support scale instead of restricting it.
Our partners are not desk-bound agents. They operate as business owners within a national structure designed for long-term growth.
That’s the difference.
A connected property ecosystem
PlusGroup doesn’t operate in isolation.
Through PlusAssist and Cash for Homes, we extend beyond the traditional agency model. We unlock funding solutions, structured transaction support, and alternative ways to close deals that most agencies cannot offer.
This creates leverage. And leverage creates growth.
Scale with structure
We operate nationally. We work with leading developers. We manage structured rental portfolios.
Everything is designed to remove friction, increase capacity, and build long-term ownership value.
We are not maintaining the status quo. We are building what real estate should look like.
